Growthdeck: Little Cooks Co



Little Cooks Co   |  Retail
Target £750,000
Type Equity
Status Open



The Opportunity

Little Cooks Co Limited (“the Company” or “Little Cooks”) is building the UK’s leading cooking box subscription and online portal, dedicated to improving the future health of today’s and tomorrow’s children. Co-investing with its existing VC backers, Velocity Capital Partners (“Velocity”), Little Cooks is seeking £750,000 from Growthdeck Investors to support the development of its online platform and next stage of national growth.

The business was founded by CEO Helen Burgess, who was inspired by her experience working in senior strategy roles across Government departments, including No. 10 and the Cabinet Office, to deliver healthier outcomes for the nation’s children. She was joined in 2019 by Annabel Miller as Chief Commercial Officer (CCO). A former Director of Content at Informa, Annabel has extensive experience in creating and monetising content and research for the FMCG and retail financial services industries.

Little Cooks has now proven concept, with a successful monthly subscription model of affordable home baking and cooking activities to engagingly educate children about healthy nutrition. The business has built up a community of users in the UK (31.2k active customers, 22.2k Instagram followers) who wish to make cooking with kids easy, fun and healthy.

Velocity has already invested £600k in the business and is following-on with a further £250k equity in this round. Additionally, it will also provide a marketing loan facility of £1m through Juice Ventures. The combined £2m is designed to provide the Company with secure and flexible financing to fast-track its growth.






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Investment details

Fundraise target£750,000

Fundraise maximum-

Minimum investment£6,000

Equity stake10.8%

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Company details

Name:Little Cooks Co Ltd

Website:littlecooksco.co.uk

Address: 2a The Quadrant
Epsom
Surrey
United Kingdom
KT17 4RH

Company no: 10534954

Incorporated: 21/12/16

Social sites:







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