Growthdeck: Aura

Aura   |  Technology
Target £1,000,000
Type Loan
Status Open

The Opportunity

This opportunity is a Convertible Loan Note raise. For detailed financials please download Aura Investee Deck alongside the Convertible Loan Note document.

Aura Labs Pty Limited (“the Company” or “Aura”) is the future of interactive entertainment across mobiles, the web, and connected TV. After a five-year development period, the Company launched its digital platform in 2020, combining a unique entertainment, content and data mix. Since then, it has attracted interest from the biggest global sports rights holders including the NFL, the NBA, F1, and UEFA.

The platform interface aggregates content, data, social and transactional capability in a patented slick new interface that allows users to switch from a 2D feed to a 3D extended environment populated with different features. It allows users to interact and engage in an immersive way.

Aura does not limit viewers to a few simultaneous on-screen feeds, users can switch content and events or jump to on-demand content, creating a holistic experience that changes the approach to media, gaming, sports, and entertainment.

The Company is award-winning having been recognized both for its technology and innovation:

  • ‘Best Emerging Tech Company’ at the 2021 SportsPro OTT Awards
  • ‘Start-up/Tech-Company Revelation of the Year’ at the 2022 GSIC (Global Sports Innovation Center) Sports Tech Awards

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Investment details

Fundraise target£1,000,000

Fundraise maximum-

Minimum investment£5,000

Term - months

Coupon -%


Company details

Name:Aura Labs Pty Limited


Address: NOWRA NSW

Company no: 147895994

Incorporated: 01/07/11

Social sites:

Please note

We want our investors to be fully aware of the downsides of investing as well as the potential benefits. It's therefore important to realise that investing always carries risks, including the loss of capital, illiquidity (the inability to sell assets quickly or without substantial loss in value), lack of dividends and share dilution. Alternative investments should still be made as part of a diversified portfolio. Read our full Risk Warning