Growthdeck: Elite Coffee

Elite Coffee   |  Food & Drink
Target £750,000
Type Equity
Status Open

The Opportunity

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Elite Coffee Holdings Limited (“Elite”), was established in 2018 to acquire Elite Coffee Limited (“Elite Coffee”), a global coffee brand franchisee operating two profitable sites. It is seeking £1.1m of equity investment to part fund the rollout of 20 new franchise units in East London over the next five years. Elite Coffee has been granted the franchise territory of East London and Essex and has identified 5 new locations.

Management are targeting an exit valuation of £15.3m. This is dependent on their meeting combined earnings projections and assumed exit multiples and, if achieved, could deliver investors a 4.1x money return - increasing to 5.8x for those who qualify for EIS income tax relief.

Invest in a leading coffee franchise


The founding directors, Paul Harbottle and Steve Evans, have extensive experience in the hospitality industry. They have managed multi-site bar and restaurant businesses for major players and have been responsible for a number of roll-out programmes.

Current status

Elite currently operates two units in East London, at ExCeL London and Royal Wharf, with plans to open a further 20 under its arrangement with a global coffee brand.

Target EBITDA Exit Multiple


Target Exit Money Multiple


Target IRR


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Final Call

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Investment details

Fundraise target£750,000

Fundraise maximum£1,100,000

Minimum investment£1,000

Equity stake16.4% (max 24%)

Exit Money Multiple4.1

Exit EBITDA Multiple8

Exit IRR37%

Company details

Name:Elite Coffee Holdings Limited


Address: Holywell Farm
Thornton Road

Company no: 10197096

Incorporated: 24/05/16

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Please note

We want our investors to be fully aware of the downsides of equity investing as well as the potential benefits. It's therefore important to realise that investing in small companies always carries risks, including the loss of capital, illiquidity (the inability to sell assets quickly or without substantial loss in value), lack of dividends and share dilution. Equity investments should still be made as part of a diversified portfolio. Read our full Risk Warning