Growthdeck: Enjoy Raw Chocolate

Enjoy Raw Chocolate   |  Food & Drink   |    EIS

Target £640,000 Raised £161,000
Equity 46.4% Target IRR 31.9%
Investors 3 Watchers 8

The Opportunity

Enjoy Natural Foods Limited (“Enjoy!”) was founded by husband and wife team, Chris and Stephanie Crutchley, from a desire to make a really good, healthier dark chocolate that everyone can enjoy. Chris, a successful Managing and Operations Director, loves chocolate but his body isn’t able to tolerate the allergens in most bars. None of the ‘healthy alternatives’ tasted good. So he started making his own chocolate using organic, raw and natural ingredients, sweetened with coconut blossom sugar, and free from dairy, soya and gluten.

Chris and, more recently, experienced pastry chef and chocolatier, Tyrone Hull, developed recipes and production methods for a raw chocolate that tastes every bit as good as conventional chocolate made with roasted cocoa, and is a healthier, genuine alternative. Others who tasted it agreed, and the Enjoy Raw Chocolate brand was born. Its appeal is not just limited to people suffering from food intolerances like Chris, but also discerning vegans and dark chocolate connoisseurs.

Early success as an online cottage industry attracted the attention of Tree of Life (“ToL”), the UK’s largest health food wholesaler, which has signed Enjoy! as its exclusive UK distributer. Enjoy! is seeking £640,000 for a 46.4% holding to gear up its production facilities and provide working capital to meet the demands of increasing sales.

Based on exit assumptions for 2022, the equity investment offers the prospect of a 4.0x money return – increasing to 5.7x after EIS income tax relief is taken into consideration.

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EQUITY    Closing date: TBC

Offer name:Enjoy Raw Chocolate

Address: Enjoy Raw Chocolate Ltd
Unit 106 The Commercial Centre
Picket Piece
SP11 6RU

Company no: 09208658

Incorporated: 08/09/14

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Important Information

This financial promotion is directed exclusively at and intended to be used only by those persons either categorised as a Certified or Self-certified as Sophisticated Investor or High Net Worth Investor for the purposes of FSMA 2000 or retail investors who are certified as “restricted investors” defined by the FCA as an individual who has not invested more than 10 per cent of their net assets in non-readily realisable securities. Please note that the material on this website is for general information only and should not be regarded as constituting an offer or a solicitation to buy or sell any securities, or investment advice. It is not directed to any person where (by reason of nationality, residence or otherwise) the availability of the website is prohibited. Growthdeck Limited [FRN: 731176] is an Appointed Representative of Nash & Co Capital Limited [FRN: 196124] which is authorised and regulated by the Financial Conduct Authority in the UK.

Please note

We want our investors to be fully aware of the downsides of equity investing as well as the potential benefits. It's therefore important to realise that investing in small companies always carries risks, including the loss of capital, illiquidity (the inability to sell assets quickly or without substantial loss in value), lack of dividends and share dilution. Equity investments should still be made as part of a diversified portfolio. Read our full Risk Warning