Growthdeck: Po-Zu

Po-Zu   |  Retail
Target £1,500,000
Type Equity
Status Open

The Opportunity

Established in 2006 by Sven Segal, then a successful freelance shoe designer, Po-Zu is an ethical, sustainable and vegan footwear brand. It has been a trailblazer in a sector that has recently seen explosive growth: the respected, ethical-product comparison site, The Good Shopping Guide, has ranked Po-Zu #1 for the past 11 years in its footwear category.

Po-Zu’s Mainline range ( comprises vulcanised shoes in a variety of styles, including classic sneakers and boots – Converse and Vans are the nearest non-green equivalents. Attracted by the unique design of this Mainline range, the Company was approached by Lucasfilm to collaborate on the Star Wars film franchise. This has led to a co-branded Star Wars | Po-Zu range of replica boots, based on the footwear worn by recent main characters. All of Po-Zu’s shoes are designed to be stylish and comfortable, without compromising on ethics and sustainability, whilst ensuring its material sourcing and manufacturing methods are entirely safe for the factory workers and the environment.

As is often the case, the evangelist founder is not necessarily a professional commercial manager. David Goulding, a highly experienced and credible CEO (who has successfully scaled businesses in this sector as CEO Europe of Skechers and Hi-Tec and international VP at FitFlop and Kickers) has identified Po-Zu Limited (“the Company”) as a vehicle with a credible base from which he can build a substantial business of customers who value sustainability and ethical production.

His plans have been accepted by the board, led by Richard O’Rourke, and the Company is now seeking up to £2m equity funding to deliver against this plan.


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Investment details

Fundraise target£1,500,000

Fundraise maximum£2,000,000

Minimum investment£5,000

Equity stake28.88% (max 38.5%)

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Company details

Name:Po-Zu Limited


Address: 80-83 Long Lane

Company no: 09558583

Incorporated: 23/04/15

Social sites:

Please note

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