Growthdeck: Innovatus

Innovatus   |  Food & Drink
Target £600,000
Type Equity
Status Open

The Opportunity

Innovatus Drinks Limited (“Innovatus”) has acquired a large portfolio of heritage drinks brands which the Company is planning to revive and roll out sequentially to domestic and export markets. Management’s intention is to demonstrate the potential value of the brand portfolio to a suitable acquirer for a proposed exit in 2023.

The first brand, Horse Guards London Dry Gin (“Horse Guards”), was relaunched in 2018 and is already experiencing growing sales across a number of regions. Sales are predicted to exceed £600k in 2019. The other trademarked brands planned for launch have a rich history (some are over 100 years old) and each will seek to leverage and extend the sales and distribution network established by Horse Guards.

Innovatus is now seeking up to £1,200,000 of development capital to launch these additional brands to market and grow global sales of Horse Guards.


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Investment details

Fundraise target£600,000

Fundraise maximum£1,200,000

Minimum investment£5,000

Equity stake9.675% (max 19.35%)

Exit Money Multiple7.1

Exit EBITDA Multiple12

Exit IRR53.4%

Company details

Name:Innovatus Drinks Limited

Address: Suite D
Pinbrook Court
Venny Bridge

Company no: 10886259

Incorporated: 27/07/17

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