News & Events


Aura – Online 'Meet the Management' Event

Friday, 25 November, 2022
from 12:00 pm

[Registered investors only]

Founded by Anthony Arena, Aura (Aura Labs Pty Limited) is quickly becoming recognised as the most innovative and emerging technology company impacting the sports entertainment and streaming industry.

Most typical entertainment app environments do not encourage users to explore the full suite of features, in essence, the app is simply for viewing.

Aura is different, Aura is about creating an immersive user experience. Inspired by video game technology audiences can fully interact with the content they are watching whether on mobile, web or streamed TV. Via a plethora of interactive features including multi-camera angles, social engagement, e-commerce and much more users can seamlessly switch between features dictating their own entertainment experience. The platform has also created several flexible advertising and monetisation opportunities for companies and their brand partners using the Aura platform.

Aura is the future of sports.

The business is now seeking to raise £1m through the Growthdeck network, as part of the wider funding round.

We would like to invite you to meet Anthony Arena, Founder & CEO of Aura at our online ‘meet the management’ session on the 25th November to hear more about them and this exciting opportunity.

This will be a 15-minute presentation, followed by a Q&A session, with:

Anthony Arena (CEO & Co-Founder) — After studying Communications and Marketing, Antony worked in Advertising Agencies for many years as a Strategic Planner and later running his own agency. He noticed opportunities in the marketplace around a lack in tech-focussed content distribution platforms for immersive experiences and sought out to create one. Many years later, and with the help of some very talented people, Antony has led the creation of Aura and has begun commercialising it during Covid with success.

Location: Online