Note: The contents of this article are the author's opinion and have not been approved as a financial promotion.
Pink gin pioneer, Pinkster (from portfolio company Ginmeister Limited), has been featured on the BBC Good Food website in The Best Pink Gin 2019.
Drinks journalist Richard Davie writes that ‘the juniper notes counterpoint a dominant raspberry aroma. Neat, it’s closer to a dry gin with a surprisingly light raspberry edge. A twinge of vanilla and black pepper round it out’ and remarks that ‘once mixed with tonic, that delicate raspberry element melds well and avoids the sickliness of which pink gins are often accused’.
This high profile press coverage follows a very busy period for the Pinkster creators – with pop-up, Pinkster-branded bars in the Sheffield Meadowhall and Watford branches of Debenhams, joining forces with Cornish confectioner Buttermilk to launch Pinkster flavoured fudge, and expanding their complementary gin liqueur range Hedgepig with several new flavours.
2018 was a record year for sales of coloured and flavoured gins overall. Despite only making up one fifth of the UK market, flavoured gin has driven over half of all growth in gin in the last 12 months, with almost three quarters of that growth attributed to pink gin alone. In other words, pink gin is not just for Valentine’s – pink gin is now driving the ginaissance.
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