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Bike Shed Moto Co Raises Funds for New LA Location with Contribution from Growthdeck

by Growthdeck Team

30 June 2022

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Bike Shed Moto Co – the globally recognised destination, brand and community renowned for providing the moto-loving community with premier, one-of-kind hangout spaces, exciting events and culture-celebrating merchandise – has officially launched its second venue and first US location in Los Angeles through the support of funding that includes a contribution from Growthdeck.


Since 2011, Bike Shed Moto Co has existed at the heart of moto-culture and the creative spirit, community and lifestyle that surrounds it – with its signature success coming from its community-driven flagship destination venue located in the heart of Shoreditch, London. Set underneath four Victorian archways, the 12,000 sq-ft East London site features an iconic ‘ride-by’ style entrance and offers a top-rated full-service Restaurant, Bar, Café, Lounge, Retail Emporium, Tattoo Parlour and Barbershop – all while welcoming over 2,400 moto riders and non-riders through its doors every week.

(Photography by John Ryan Hebert)

Over the years, Bike Shed has continued to capitalise on the location’s popularity, with its events attracting ever-larger audiences and its online merchandise sales continuing to increase. Ever since putting on its first custom motorcycle show in 2013, Bike Shed events have experienced impressive growth year after year. The eleventh instalment of its now famed Bike Shed London Show took place in May at Tobacco Dock in central London, drawing over 19,000 visitors to a truly one-of-a kind experience that featured over 300 custom motorcycles and close to 500 exhibitors – all set alongside a curation of live music, art, photography, quality food & drinks, live tattoo artists, and traditional barbers.

Bike Shed Moto Co is led by husband and wife co-founders Dutch and Vikki van Someren. Dutch spent 28 years in the media industry, including leadership roles at MTV, the BBC and WPP, while Vikki is a former Commercial Director at HarperCollins and has also held senior roles at Virgin Media, EMAP and Ministry of Sound.

(Photography by John Ryan Hebert)

Building off the success of its flagship London destination, Bike Shed Moto Co utilised funds raised from multiple investors such as Growthdeck to expand its business internationally by developing its second location and first US destination venue in the heart of Downtown Los Angeles’ Arts District. Opened April 2022, the 30,000 square foot ‘moto culture’ space imaginatively blends a full-service Restaurant, Café, Bar and Lounge with a 4,000 sq-ft curated shop-in-shop style Retail Emporium, multiple Event Venues and Art Galleries, Private Dining, Private Members Bar and Spaces, Tattoo Studio, Barbershop, and On-Site Parking for over 100 motorcycles – all housed in a beautifully converted 1945 warehouse. The LA site is projected to register turnover of £8.2m in 2022, rising to £11.7m in 2026. The site is expected to be profitable within its first year.

(Photography by John Ryan Hebert)

Bike Shed aims to continue expanding globally in the coming years, with further sites planned for the US, Europe and Asia.

Bike Shed will also use the capital raised to build on the success of the e-commerce side of its business, with plans to rapidly expand its online retail platform.

Charles Williams, Investment Director at Growthdeck, comments:

“We’re delighted to back the expansion of one of London’s coolest businesses into a global brand. Bike Shed has been a huge success in London and there is no reason why that can’t be replicated in Los Angeles and beyond.”

“As well as being an enormously influential part of motorcycle culture in the UK, Bike Shed has also become a very profitable enterprise. The quality of the company’s leadership is extremely high and they have proven their concept well in London. The next stage of their growth is going to be a very exciting one.”


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