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About this offer

Elite Coffee Limited (‘Elite’) currently operates one Starbucks franchise at the Excel Centre in East London. This profitable unit was opened two years ago, and since then, the management team has formed a close relationship with Starbucks UK.

Elite has been identified by Starbucks UK as a preferred franchisee, such that it is the favoured operator for any new franchises in an identified territory – full details to be disclosed shortly.

Growthdeck has won the mandate to raise £1.1m of equity for Elite to part-fund the roll-out of 20 new franchise units over the next five years. A further round of funding for c.£1.25m will be undertaken in H2 2018 – and it is expected that this will be raised largely, if not all, in the form of debt.

Based on an exit in 2022, the terms attaching to the current £1.1m equity round offer the prospect of 4.1x money return - or 5.8x with the benefit of initial 30% EIS income tax relief (48% IRR).


The founding directors, Paul Harbottle and Steve Evans, have extensive experience in the hospitality industry. They have managed multi-site bar and restaurant businesses for major players and have been responsible for a number of roll-out programmes.

On completion of the current funding round, a high profile figure in the hospitality sector will be joining the Board as Chairman.

Current status

Starbucks UK has already approved six new greenfield franchise sites in the designated territory. These new sites include prestigious new commercial/residential property developments. The 20 new openings are planned at the rate of 4/5 per annum.


Growthdeck is finalising due diligence before the detailed investment offer is expected to go live in early September.


Upcoming events

We plan to hold a Meet the Management lunch at 34 Mayfair in the coming weeks.

This event will provide investors with the opportunity to meet the founding team and we hope to have Starbucks UK personnel present.

Please register if you would like to indicate your interest in attending the lunch.

Pre-register your interest

What size of investment might you consider making in Elite Coffee Limited?


Please note: this is not a commitment to invest.


Registered address: Holywell Farm
Thornton Road

Company number: 10197096

Incorporated: 24/05/16

Social sites:

Important Information

This financial promotion is directed exclusively at and intended to be used only by those persons either categorised as a Certified or Self-certified as Sophisticated Investor or High Net Worth Investor for the purposes of FSMA 2000 or retail investors who are certified as “restricted investors” defined by the FCA as an individual who has not invested more than 10 per cent of their net assets in non-readily realisable securities. Please note that the material on this website is for general information only and should not be regarded as constituting an offer or a solicitation to buy or sell any securities, or investment advice. It is not directed to any person where (by reason of nationality, residence or otherwise) the availability of the website is prohibited. Growthdeck Limited [FRN: 731176] is an Appointed Representative of Nash & Co Capital Limited [FRN: 196124] which is authorised and regulated by the Financial Conduct Authority in the UK.

Please note

We want our investors to be fully aware of the downsides of equity investing as well as the potential benefits. It's therefore important to realise that investing in small companies always carries risks, including the loss of capital, illiquidity (the inability to sell assets quickly or without substantial loss in value), lack of dividends and share dilution. Equity investments should still be made as part of a diversified portfolio. Read our full Risk Warning