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About this offer


About this offer

Elite Coffee Limited (‘Elite’) currently operates a Starbucks franchise at the ExCeL Centre in East London. This unit was opened two years ago, and since then, the management team has formed a close relationship with Starbucks UK.

Starbucks has now granted Elite a franchise territory (full details to be disclosed shortly).

Growthdeck has won the mandate to raise £1.1m of equity for Elite to part-fund the roll-out of 20 new franchise units over the next five years. A further round of funding for c.£1.25m will be undertaken in H2 2018 – and it is expected that this will be raised largely, if not all, in the form of debt.

Based on an exit in 2022, the terms attaching to the current £1.1m equity round offer the prospect of 4.1x money return - or 5.8x with the benefit of initial 30% EIS income tax relief (48% IRR).


The founding directors, Paul Harbottle and Steve Evans, have extensive experience in the hospitality industry. They have managed multi-site bar and restaurant businesses for major players and have been responsible for a number of roll-out programmes.

Current status

The first new store opened in early Nov 2017 and Elite has already identified five more greenfield franchise sites in the designated territory. These new sites include prestigious new commercial/residential property developments. The new openings are planned at the rate of 4/5 per annum.


Growthdeck is finalising due diligence before the detailed investment offer goes live.


Pre-register your interest

What size of investment might you consider making in Elite Coffee Limited?


Please note: this is not a commitment to invest.


Registered address: Holywell Farm
Thornton Road

Company number: 10197096

Incorporated: 24/05/16

Social sites:

Important Information

This financial promotion is directed exclusively at and intended to be used only by those persons either categorised as a Certified or Self-certified as Sophisticated Investor or High Net Worth Investor for the purposes of FSMA 2000 or retail investors who are certified as “restricted investors” defined by the FCA as an individual who has not invested more than 10 per cent of their net assets in non-readily realisable securities. Please note that the material on this website is for general information only and should not be regarded as constituting an offer or a solicitation to buy or sell any securities, or investment advice. It is not directed to any person where (by reason of nationality, residence or otherwise) the availability of the website is prohibited. Growthdeck Limited [FRN: 731176] is an Appointed Representative of Nash & Co Capital Limited [FRN: 196124] which is authorised and regulated by the Financial Conduct Authority in the UK.

Please note

We want our investors to be fully aware of the downsides of equity investing as well as the potential benefits. It's therefore important to realise that investing in small companies always carries risks, including the loss of capital, illiquidity (the inability to sell assets quickly or without substantial loss in value), lack of dividends and share dilution. Equity investments should still be made as part of a diversified portfolio. Read our full Risk Warning