Growthdeck: Halo Coffee


Halo Coffee   |  Food & Drink   |    EIS
20%
Target £1,600,000 Raised £323,000
Equity 21.6% Target IRR 61.3%
Investors 22 Watchers 39

The Opportunity

Halo Coffee London Limited (“Halo”) is seeking £1,600,000 of equity investment to fund the global launch of Halo Coffee, a range of 100% compostable, biodegradable coffee capsules. The capsules contain premium quality coffees and are fully compatible with market-leading Nespresso home machines.

With growing awareness of the environmental impact of capsules and the education of coffee drinkers, the Halo capsule arrives at the perfect time to fill the gap in the market.


Halo's target for Year One is 1.1m capsules. The business is finalising a distribution deal across the Maldives and Sri Lanka for 1m+ and has begun its first B2B deal supplying the prestigious Bel & The Dragon Inns. Following a soft launch in February 2017, which has seen strong interest in the products, Halo is progressing towards achieving anticipated sales levels.

Halo has been featured in GQ Magazine and Business Insider and was voted 2nd out of 800 startups in the RBS/Natwest Entrepreneurial Spark Programme.

Halo was also Runner up in Excellence in the Field of Environmental Technology Development at the Monaco Clean Equity Awards.



The Single Serve Coffee Market is one of the fastest growing food and beverage markets.

  • Brand leader Nespresso has experienced year-on-year growth of over 10%, resulting in an average of 12,500 nespressos consumed every minute.
  • Nespresso reports sales of 7 billion capsules per year. In the USA, the dominant Keurig K-CUP brand reported sales of 9.8 billion capsules per year.
  • Colonna has recently launched a capsule range and, without marketing, are selling 100,000 from their e-commerce site.
  • Masterroast in Peterborough, the largest speciality coffee roaster and white label encapsulator in the UK, are running their machine at 22 hours a day.

 

Every Halo capsule is completely biodegradable, made from a natural blend of bamboo and paper pulp, and designed by a world-leading environmental packaging team.

But the capsules are a huge ecological problem, with only a minority of capsules recycled:

  • Nestlé itself states a current rate of 50% in Switzerland, but only 2% in France. The proportion of recycled aluminium in the capsules is not exactly known, but is estimated to be less than 30%. To date, Nespresso Capsules have created 28 million kilos of waste.
  • Since the lapse of Nespresso Patents in 2012, many companies have entered the capsule market and are experiencing average growth of an astonishing 354%.
  • These competitors ALL currently use Polypropylene Plastic. 22% of compatible capsule makers use Plastics, including Delonghi, KruCafe and Cafe Pod.
  • There is a current and urgent desire for compostables to enter the market as reflected by the recent £1.25m cash injection into KruCafe to develop compostable capsules.

Launch video displayed at Euston station, London



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EQUITY    Closing date: TBC

Offer name:Halo Coffee

Website:http://halo.coffee

Address: 1 Charterhouse Mews
London
United Kingdom
EC1M 6BB

Company no: 10008523

Incorporated: 16/02/16

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